Wednesday, March 11, 2009

Chapter 8: Business Writing Design

Business Writing Design (Mind Map)




Business Writing Design (Summary )
The Author in the chapter 8 focus on the business writing.writing in business should be concise, precise, and clear. You should try to eliminate as much communication noise as possible; such as mistakes in grammar, spelling, punctuation, vagueness, and unfamiliar language. There is a process one should follow when designing a business message. Start by asking yourself questions such as, what is it that I am trying to communicate? Who is my audience? What is the purpose of my message? These questions will help you generate ideas and develop a starting point for your writing. Freewriting writing is the process of writing all the thing that comes in our mind nonstop without lifting the pen or pausing he computer. Some of the other writing includes writing the things by gathering the information and considering the strategy. There is direct strategy which states the message goal first and next one is indirect strategy which means warm up the audience with information and goodwill before delivering the message goal. Once you have decided on a strategy you can go on to the outlining and drafting step. An outline is a structured list of the information to be included in the message. Your outline will help you organize your ideas and incorporate them with your gathered information. Now you can write the first draft of your message. Drafting is getting the text down on paper or a computer screen in its first version. Include your main points and details for message clarity. You will refine it later on. Once your first draft is complete, you then have to revise it. Make sure you included your message goal, its explanation and development, and included enough details to make it clear to your audience. If you are not satisfied with your draft you can re-outline it. Re-outlining involves writing a new outline based on the original document you wrote. Or you can use the slash and burn method, which is a total revision strategy in which you select certain points of a document and then rewrite it using only those points from the original work. When you have finally written a draft that you are satisfied with you can go on to edit and proofread it to create your final draft. When I proofread, I have to read out loud to hear myself. Examine the language and style you have chosen. Eliminate unnecessary words and phrases. Replace negative words when possible with positive expressions. There are several styles when it comes to writing business messages or documents. The “You” view style is focused on the interests of the readers. This is a good strategy to use when trying to create good public relations, if the information in your message is negative then this probably isn’t the strategy you want to use. Make sure your message emphasizes what you can do instead of the things you can’t do. Keep your reader interested by using active sentence constructions and vivid language. Make sure your message is free of grammatical errors. Errors make it difficult for your audience to grasp the meaning of your message, and it’s a big turn off. Memos and letters usually have the same components. Memos are internal, written channel of communication. Letters are external written channel of communication. While we design memos and letter at first it should write introduction and then body and finally closing.

Business writing is action-oriented, rhetorical, and user-centered. It aims to effect positive change, through both persuasive and informative strategies. Hence ,it is essential that you have a clear understanding of the purpose of your document.

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