Wednesday, March 11, 2009

Chapter 2 : How Business Communicates

How Business Communicates




How Business Communicates (Summary)
When someone mentions the word communication, one’s thoughts turn to a newspaper, the radio, television, or another more common means of mass-type communication. One does not usually make the connection between communication and other institutions such as business. Good business, however, goes hand in hand with good communication. Good managers and professionals realize that the ability to communicate is not a silly frill; it is a necessity that helps employees accomplishes their work. Therefore the question is often posed: Are these problems of poor communications that face managers and professionals becoming more and more critical? The evidence suggests the answer to be yes, these problems are serious and are growing more and more serious every day. This maxim emphasizes the need for better communication in organizations such as big business. What would happen if that organization did not fix its structure to better handle increasing communication needs. Values of good downward communication include the ability to help a manager’s authority to be accepted.

The 21st century has brought different ways of business directions. There are also different maze of information management and they are Management information system (MIS), Management decision support system (MDSS), Information overload. There are various way of technology such as Internet, World Wide Web, and Wireless hand held devices. Structural message, relational message and change message are types of business message. Exchange of message between employees inside the organization is called internal communication whereas exchange of message between the organization and external environment is called external communication. Communication network is the pathway through which messages travel among employees in an organization

If you are going to communicate effectively in business it is essential that you have a solid grasp of these elements. When you match consumer psychology with effective communication styles you get a powerful combination

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