Chapter 6 , Designing Message with Words ,Summary

Designing Message with Words

In the chapter six the author explain about the words and the way we use them to create messages . Words have power , so words should be chosen to give message clarity and avoid misunderstanding .Verbal communication is the use of any linguistic symbols spoken, sign, or written language to accomplish message goals, while verbal style is a set of behaviors that reflect aspects of our individual personality, it also varies depending on the context in which the verbal interaction occurs.There are nine primary verbal communications styles, all of which are used for different purposes. .There are four rules for speaking, : Grammatical rules which include sentence construction, word arrangements, syntax, and language fluidity, talking and interaction rules include topic relevance, length of talking time, clarity, and silence, social rules include greetings, correct word usage, expression styles, and ambiguity, and finally semantic rules include denotative and connotative meanings. Physicians, attorneys, and engineers sometimes use a specialized language known as jargon. Speech rules are a set of verbal speech conventions in message exchange, they includes rules of grammar, interaction, social style and semantics to accomplish. Individuals who are members of a specific community use jargon to describe concepts and tools used in their particular field. social groups and cultures sometimes use slang to informally describe or imply meaning about a subject. The verbal problems may make your message less powerful and more vague like abstraction which is the use of complicated rather than concrete language, bypassing which happens when different meanings are associated with the same word symbol or when different symbols are used to identify the same idea or project, fact inference, this problem arises from insufficient information, misused words which means that words are misapplied, overgeneralization is the use of sweeping statements that do not provide enough information, extremism that means to see the world simplistically. The fear we experience when faced with a certain type of communication interaction called communication apprehension and the key to reduce this is done by preparation. Both persuasion and argumentation come into play often in our role as business communicators to influence behavior, the process of making connections between ideas and evidence is called reasoning , while the reasons are a statement of evidence, support used in an argument. The arguments like one sided and two sided are also clearly defined in this chapter ,One sided argument involves the presentation of only one point of view or one side of an issue, while the two-sided argument presents both sides of an issue- not only the speaker’s position but also opposing views.

The English language is full of words that have different meanings. If you use the word "Crazy " to describe someone's behavior , it can be compliment or a serious perhaps libelous statement . In a social context , describing someone as crazy typically means they are lots of fun, unpredictable and a joy be around . In a clinical context describing someone as crazy implies impairment of mental ability , mental illness or perhaps lack of emotional control. Hence same word can give different meaning depending upon its use to create message .